Disparity in Political Participation on Social Media Public Sphere among Male and Female Students

Authors

  • Anjum Zia
  • Muhammad Shahid Imran

Abstract

Social media has become a key term in new participatory political discourse. Previous studies argued that youth is least interested in democracies and politics; hence, this study aims to explore the role of social media in increasing political participation among male and female university students. Data was collected from a sample of 340 students, chosen from equal gender proportion of five universities with purposive sampling technique to conduct quantitative survey research. The findings of study revealed a positive relationship between political participation and social media usage of students. It also confirms that majority respondents were using social media for political information but the trend is more popular among the male students as compared to females. Male participants were more involved in discussing politics and posting political content on social media, while females were more active in actionable politics like casting vote. The study concludes that social media is playing a significant role in enhancing political participation among university students and predicts a better future of democracies in social media world as new technology provides the language that young voters understand. It also realized that measures are required to attract female students towards participatory politics in Pakistan. ______

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Published

2020-02-14